Super What Edition?
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Joe
Gen-X watch enthusiast. Into watches before I knew a damn thing about them or anything (maybe I still don't). An unabashed fan of Rolex and Cartier.
USA
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Last active: 2 days ago
Definitely not very well executed marketing
It looks like a nice watch, I kinda like it in gold, but the Super Bowl branding is absolutely stupid.
Definitely agree to it being a money grab. This represents as little effort as possible but at least there isn’t anything too gaudy or ridiculous on the watch dial.
I do think it would be interesting to see a limited edition though - maybe if the dial adopted the color scheme of the LVIII, or even better a limited edition celebrating the winner using the teams colors in a tasteful manner (and NOT what Invicta does). I imagine a number of well-off Chiefs fans (who actually attended the SB) wanting to celebrate/remember the victory... especially if they also gifted the team with the watch. Hell, just get a couple shots with Taylor Swift and you’ll have the best-selling Breitling in years. 😂
Hey... Remember that time I spent $20g on a couple of crap tickets to the SuperBowl? I wanted to get something to commemorate the occasion... So I spent $45g on a gold watch!
I suppose if I had the funds... 🤔
I know that Breitling has many NFL players/ embassadors. It's just another way to grow the brand.
More on the it here: Hands-On: Breitling Chronomat B01 42 Super Bowl LVIII Edition Watch | aBlogtoWatch
Now knowing that 10% of the proceeds will go to charity, I'll take back a bit of my criticism but I don't know that the Super Bowl LVIII branding adds that much to the cache of the model.
I find it a little odd how all of a sudden a luxury watch company decides to make a Watch Celebrating a SB winning team. How come we never saw anything like this from a luxury company before? Oh that’s right it’s because of Taylor Swift.
It’s because of Swift if she wasn’t dating a player no one would be making this.