Watch Brand Pronunciation Cheat Sheet

A. Lange & Söhne
ah LAHN guh und ZO nuh

Alpina 
al PEE nuh

Armand Nicolet
are MAHND NIK o lay

Audemars Piguet
AWE duh mahr PEE gay

Baume & Mercier
BOWM and MURSE ee ay

Bédat
BAY dah

Blancpain
BLAHNK pan

Bovet
BO vay

Breguet
BREH gay

Bremont
BREH mon

Breil
BRILE

Breitling
BRITE ling

Bulgari
BUL guh ree

Bulova
BULL uh vuh

Carl F. Bucherer
BOO kur ur

Cartier
KARR tee ay

Chase-Durer
CHASE DUR ur

Chopard
show PARD

Corum
KOR um

Cuervo y Sobrinos
KWER vo ee so BREE nohs

Custos
COO stohs

Cyma
SEE muh

Daniel Roth
ROTE

De Bethune
deh bet OON

DeWitt
deh VITT

Doxa
DOX uh

Dubey & Schaldenbrand
due bay and SHALL den brand

Ebel
ee BELL

Favre-Leuba
FAHV LUBE uh

F.P. Journe Journe
ZHURN

Franck Muller 
FRAHNK MYOU ler

Frédérique Constant
FRED ur eek con STAHNT

Gérald Genta
JEN tuh

Girard-Perregaux
zhee RAHRD PAIR uh go

Glashütte Original
glass HOO tuh or ig in AHL

Glycine
GLY seen

Greubel Forsey 
GROIB uhl FORCE ee

Hublot
U blow

Hysek
HIGH sek

IWC Schaffhausen 
shaff HOWZ in

Jaeger-LeCoultre
zhey ZHER leh KOOLT

Jaquet Droz
ZHOCK ay DROH

Jean Dunand
ZHAHN due NAHND

Jean Richard
zhahn ree SHARD

Kobold
KO bald

Limes
lee MEZ

Longines
LAWN jeen

Louis Érard
loo ees air AHRD

Louis Moinet
loo ee mwah NAY

Louis Vuitton
lou ee vwee TAHN

Maurice Lacroix
LAH KWAH

Mido
MEE doe

Milus
mee LOOSE

Montblanc
MOHNT BLAHNK

Moser 
MO zer

Movado
muh VAH doe

Mühle Glashütte
MEW luh glass HOO tuh

Nomos
NO mose

Officine Panerai
off ih CHEE nay PAN ur eye

Omega 
o MAY guh

Parmigiani Fleurier
pahrm ih ZHAH nee FLUR ee ay

Patek Philippe 
pah TEK fill EEP

Paul Picot
pih CO

Perrelet PAIR eh lay

Piaget 
pee ah ZHAY

Rado
RAH doe

Ralph Lauren
LOR en

Richard Mille
REE shard MEEHL

Roger Dubuis
roe ZHER do BWEE

Seiko 
SAY ko

Sinn ZIN

TAG Heuer
TAG HOI ur

Tissot 
TEE so

Tutima
TOO tih muh

Ulysse Nardin
you LEESE nahr DAN
(The last syllable is spoken with a short, nasal “a".
The “n” sound is cut abruptly.

Universal Genève 
jeh NEV

Vacheron Constantin
VASH er ahn kon stan TAN
(The last syllable, TAN is similar to
“Ulysse Nardin.”)

Van Cleef & Arpels
ahr PELL

Victorinox
vick TOR ih nox

Vulcain
VULL CAN

Wenger
WEN ger

Wittnauer
WIT now ur

Wyler Genève 
VEE ler jeh NEV

Xemex
ZEM ex

Zenith
ZEH nith

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