When I first started I’d been lucky to come into a bit of cash and went b*lls out trying to buy what I considered the icons. However, a few years later and sitting on some lovely watches I’ve realised that there’s a hell of a lot of great watches that aren’t the obvious ones. It’s more fun to do the research and learn about brands and models that are amazing but don’t necessarily get the hype…

And ironically, the most important watch is the first one - an omega SM300 that my wife brought for me for our first anniversary. No Rolex or Patek comes close. For me it’s the ones with the stories that mean the most. (So… am I an idiot for going further after the Omega!? )

TBH - I like the rule that you take your time and only buy what you love. I don’t think there’s a universal magic number. If there is, it’s personal. 

I go through this debate regularly but then I give those quieter watches wrist time and fall in love with them all over. Downsizing sounds nice but then there’s the eternal hell of regret to consider….