Every watch brand needs to do what Farer is doing

I recently noticed that Farer not only includes lug-to-lug measurements on their website but pin-to-pin measurements as well—an even more accurate measurement than lug-to-lug in terms of determining how a watch will fit. This measurement is the distance between the spring bars themselves. I have never seen another brand do this. Even though doing these things takes very little effort from brands, it helps Farer stand out among the rest considering they're the only brand doing it. I hope this becomes the standard.

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That is quite specific. However, isn’t a pin-to-pin measurement more likely to tell you how a strap will fit? Once I know the case size and the L2L, I have a pretty good idea how the watch will suit me. Unless I am missing something, a P2P might be helpful in selecting the length of an aftermarket strap, but not add much to the overall picture beyond that. 

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Watchme1

That is quite specific. However, isn’t a pin-to-pin measurement more likely to tell you how a strap will fit? Once I know the case size and the L2L, I have a pretty good idea how the watch will suit me. Unless I am missing something, a P2P might be helpful in selecting the length of an aftermarket strap, but not add much to the overall picture beyond that. 

It is certainly more geared toward how a strap will fit. Essentially what it does is provide a more meaningful measurement than lug-to-lug. In other words, for a watch on a strap, the lug-to-lug might be longer than you’d typically like, but how far apart the spring bars are actually determines where the strap will begin to wrap around the wrist. 

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Farer does a lot of things well. 

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Yema publish the full schematics of their watches, which makes it easier to visualize.

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JacobS96

It is certainly more geared toward how a strap will fit. Essentially what it does is provide a more meaningful measurement than lug-to-lug. In other words, for a watch on a strap, the lug-to-lug might be longer than you’d typically like, but how far apart the spring bars are actually determines where the strap will begin to wrap around the wrist. 

You are 100% right. Short pin to pin along with a thicker strap can make a watch looks much smaller than it is. A substantial strap that curves around the wrist adds width, at least visually. Strap fit matters!

Slim flat strap

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Thick bolstered strap

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I would also add that with bracelet watches one should include not just lug to lug but end link to end link and more importantly the rigid extension of the clasp. Because ... this

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MegaBob

You are 100% right. Short pin to pin along with a thicker strap can make a watch looks much smaller than it is. A substantial strap that curves around the wrist adds width, at least visually. Strap fit matters!

Slim flat strap

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Thick bolstered strap

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I would also add that with bracelet watches one should include not just lug to lug but end link to end link and more importantly the rigid extension of the clasp. Because ... this

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Agreed on the end link-to-end link measurement. Some bracelets have protruding end links, and on others, the end links articulate downward prior to reaching the end of the lugs. In either case, lug-to-lug isn't sufficient. And good idea on the bracelet clasp measurement.