The Omega Wait List...

Wristwatch Check! - I'm wearing an Omega Speed master 3861. Now onto my Omega Question.

I'm sure this has been posted before, but as an Omega fan I would like to know other thoughts on this troubling "wish list" trend from Omega. Especially considering that the lack thereof has been a feather in Omega fanboys cap versus Rolex. Is this the new wave of how things will be done or is this Omega trying to scare up some business through exclusivity? Why do I have to "wish list" a speed master white dial? Other than the extra $100 added to the price what makes this a rare piece? As far as I can see Rolex engages in this new sales style to combat flippers (even though I still hate it) but Omega doesn't have those same first world issues, so I don't get it. However, I'm hoping that one of you, one my fellow watch loving brethren can assist me in understanding.

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Isn’t it as simple as Omega has launched a new watch that created a demand. Until they caught up with their deliveries there will be limitations for those who want it.

Last week I visited an Omega boutique. The very same day they had their first white Speedmaster delivered. I could try it on (beautiful watch) but it was not for sale to me. They had 12 on their interest list which had to pay a deposit. I was told that within a year there would be a balance and no deposit needed.

I don’t think this is a new strategy from Omega. They just issued a new watch that people wants.

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That’s an interesting theory, however supply and demand is pretty basic business. How is it possible to create something new and have limited supply? Unless that was the plan from the onset. We aren’t talking about Walmart having a sale on bleach and then having to limit it to one case per household to ensure everyone can get in on the cheap bleach. We are talking about a mass produced high end product that most people can’t afford and others that don’t care. So then where does the short supply so early in its lifespan derive ? During the moonswatch craze, stores had lines as long as a New York block, so if they ran out, that’s understandable. I’m not saying that I sense a plot afoot, but it does seem suspect to me.

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YourIntruder

Isn’t it as simple as Omega has launched a new watch that created a demand. Until they caught up with their deliveries there will be limitations for those who want it.

Last week I visited an Omega boutique. The very same day they had their first white Speedmaster delivered. I could try it on (beautiful watch) but it was not for sale to me. They had 12 on their interest list which had to pay a deposit. I was told that within a year there would be a balance and no deposit needed.

I don’t think this is a new strategy from Omega. They just issued a new watch that people wants.

Same at our local AD. $1,000 to get on the list. I told the hubby to back away slowly.

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Gibran

That’s an interesting theory, however supply and demand is pretty basic business. How is it possible to create something new and have limited supply? Unless that was the plan from the onset. We aren’t talking about Walmart having a sale on bleach and then having to limit it to one case per household to ensure everyone can get in on the cheap bleach. We are talking about a mass produced high end product that most people can’t afford and others that don’t care. So then where does the short supply so early in its lifespan derive ? During the moonswatch craze, stores had lines as long as a New York block, so if they ran out, that’s understandable. I’m not saying that I sense a plot afoot, but it does seem suspect to me.

No manufacturer makes more than they "think" they will sell. When a product is more popular than expected they run out. We see this all the time with microbrands.

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CliveBarker1967

No manufacturer makes more than they "think" they will sell. When a product is more popular than expected they run out. We see this all the time with microbrands.

I’m glad you mentioned micro brands, because Omega isn’t one. Your example is no different than comparing a burger selling food truck to McDonald’s. The former cooks to order, the latter just cooks, to the point that they have calculated wastage at the end of each day.

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Gibran

I’m glad you mentioned micro brands, because Omega isn’t one. Your example is no different than comparing a burger selling food truck to McDonald’s. The former cooks to order, the latter just cooks, to the point that they have calculated wastage at the end of each day.

It's basics in manufacturing policy. Nothing kills a company quicker than unsold inventory. Same for a burger van or McDonald's.

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With the amount of references that Omega has your statement doesn’t hold water, so please stop trying to carry it.