To me the BB58 feels too much like 'aesthetic first, functionality second'. That's not necessarily a bad thing, but when it comes to tool watches.. it is. While wearing a tool watch can be an aesthetic decision, we shouldn't forget or disregard the heritage laying behind the aesthetics we today appreciate. The aesthetic we appreciate is designed from a 'functionality first' perspective. I still respect that, and the BB58 doesn't. Therefore it's not a watch for me. 

The FXD on the other hand. Yup. The FXD gets it. The FXD is for those who realize the true value behind tool watches. 

We're supposed to 'buy what we like' but whenever Rolex is in the discussion it's always 'buy what's cheaper'. If you love that esthetic, it's most likely because you love the look of the Daytona. If you then truly live by the philosophy 'buy what you truly like', Daytona is the clear answer. Arguing value when it comes to luxury is like arguing for the healthy option at McDonalds. 

Yup, I said it. The Zenith is the McDonalds sallad of the watch world. 

I think the hate it gets in social media mainly comes from the follow two:
1. Retail prices are too high. While Hublot is a luxury brand and competes in both innovation and finishing, even their simplest models with third party movements comes at a hefty sum. The market mirrors this and Hublot are therefore possible to pick up heavily discounted on the secondary market or grey market. This in itself is not rare but it's simply cranked up above reason for most. Retail prices are simply too far away from the perceived value.

2. When paying tens of thousands, originality is usually wished for. Hublot has a tendency of shamelessly borrow the designs of other popular watch brands such as AP and Richard Mille. Most luxury brands (yes not all, I'm looking at you Zenith) value creating a unique design. Hublot seems to think borrowing design is fine as long as the watch is of high quality. Some might agree, some might not. 

Hublot IS objectively great when it comes to both innovation and finishing, but I'd still claim your money is better spent elsewhere from a value standpoint.