Once upon a time at Rolex…

A bedtime fairy tale...

Executive 1: We shall create 12 marvelous watches, and each of them shall be fit for a king.  We shall call them Royal XII.

Executive 2: Doesn’t labeling them twelve imply that each bevel has twelve faceted sides?

Executive 1: Good point.  We shall create 10 marvelous watches, and we shall call them Royal X.

Executive 2: That seems too long for a brand name.  And shouldn’t it sound more like a digestive aid?

Executive 1: Hmmm.  How about Rolex?

Executive 2: Perfect!

Executive 1: Then it shall be so.  And I envision a future where we produce billions of these watches, but only sell a few, and only to our most very best special friends.

Executive 2: Why?

Executive 1: No one shall know.

Executive 2: What will we do after that?

Executive 1: We shall need to create a different watch for the unwashed masses.  Something highly desirable, but still unobtainable for the overwhelming majority.

Executive 2: What will we call that brand?

Executive 1: Dunno.  But I think it should also have something to do with royalty.  And also an architectural style.  Any suggestions?

Executive 2: How about Victorian?

Executive 1: Quick thinking!  But wait, Victorinox already nabbed that one.

Executive 2: Romanov?

Executive 1: I believe that’s a pasta dish.

Executive 2: Bourbon?

Executive 1: Seriously?

Executive 2: Tudor?

Executive 1: Ahh, now were are getting somewhere!

Executive 2: But how will this Tudor watch appear different from Rolex?

Executive 1: 99.9% of it shall be the same. But you are correct, we do need to change something. How about that round thingy on the hour hand?

Executive 2: You mean the design we “borrowed” (air quotes) from the hood ornaments of German automobiles?

Executive 1: Exactly!

Executive 2: How will we change it?

Executive 1: We shall make it a different shape.  Any thoughts?

Executive 2: How about an oval?

Executive 1: No, no, far too elegant.  Remember, this watch is for the masses.

Executive 2: A triangle?

Executive 1: That’s just an arrowhead, dummy.

Executive 2: A parallelogram?

Executive 1:

Executive 2: (Looks outside).  What about a snowflake?

Executive 1: Yes, yes, that’s it! 

Executive 1: Wait, do you know how to draw a snowflake?

Executive 2: No.  Do you?

Executive 1: No. 

Executive 2:

Executive 1:

Executive 2:

Executive 1: I’ve got it!  We shall make it a square, tilt it, and pretend it is a snowflake!

Executive 2: And no one will be the wiser!

Executive 1: Brilliant!  I think we are done for the day.