As a microbrand, I feel it's essential to address a common concern - our working relationship with manufacturers. Typically, microbrands don't directly collaborate with manufacturers; instead, we work with trading and production companies. These companies often produce some components in-house, usually limited to cases, and then handle assembly after securing all the required parts.

The majority of components are sourced from the production company's network of suppliers, the actual manufacturers. These suppliers often lack public-facing websites, which necessitates the presence of a middleman.

The role of the middleman is crucial as dealing directly with different suppliers and manufacturers would be a logistical nightmare. Moreover, many of these suppliers are based in Asia, resulting in language barriers and cultural differences to consider.

Interestingly, even most European watch brands source their materials from Asia, even if their watches are marketed as "in-house" products. The well-known European brands that don't produce in-house obtain their components from Asian suppliers and conduct assembly on-site using their own watchmakers.

Numerous production companies cater to different needs and sometimes even offer specialties. There isn't one specific company where all microbrands converge; it often requires networking to find the right fit. Visiting facilities in person is recommended to get a firsthand understanding of their operations, as the best production houses run a tight and efficient ship.

At the end of the day, the single most critical aspect of a good production house is its R&D and QC (Quality-Control) staff. They play a significant role in determining capabilities and setting quality standards. Moreover, they contribute to obtaining essential certifications like RoHS, ISO, CE, etc., as machinery alone is relatively easy to acquire.

Some microbrands choose to work with tradesmen who collaborate with production companies, who, in turn, liaise with suppliers. This may appear redundant and costly, but these tradesmen have spent years fostering valuable relationships and ensuring that the process is carried out correctly from the start. This approach often saves money for new watch brands in the long run.

In the quest for the right partner, a new watch brand may need to explore various options before finding the perfect fit. This journey may involve kissing many frogs, but it eventually leads to a beneficial and cost-effective partnership.

I hope this provides valuable insights into the intricate world of microbrand production and sheds light on the process that goes into creating our timepieces.

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Congratulations with the design of your watch. If you need any advice from a fellow watch brand, send me a DM and I'd be happy to answer some of your questions. Keep up the work!

Excellent brand with an outstanding reputation. Even with the brand now being more popular than ever, they have continued to commit themselves to the segment of the market they serve.

Their entire business model is focused on artificial scarcity and exclusivity. This is an interesting strategy because they still produce in large quantities. But because of that strategy, they are continuing to be extremely selective with their customer base until demand decreases, which will inevitably happen as people are starting to see through this approach.

Thank you for the kind words of encouragement!

Thank you for the feedback and great question! I see what you mean, that's a happy coincidence. The logo mark is inspired in part by brutalism and retro elements that will be a regular theme in our overall design language. We wanted something simple and recognizable.