DOXA SUB 300 β Hands On at GVA WATCH DAYS.

As a native of Geneva and a DOXA fanboy, I couldn’t resist paying a visit to my favorite watchmaker @ Geneva Watch Days, hosted by the Lake and the Hotel Beau Rivage.

If @Kalsota had already posted on the topic, the new DOXA Sub Beta. I’d like to share my experience with DOXA’s Team and their novelty, the DOXA SUB 300β Sharkhunter.

If under the post I had joked about a potential visit to the show, I finally went. Thanks @pororo.watch for your reply :)

While visiting DOXA, I had the opportunity to visit the main showroom, where numerous timepieces were on display, as well as the latest novelty.

DOXA SUB 300β Sharkhunter:

I was frank and gave my opinion on it. I also mentioned our comments on the timepiece. Unfortunately I couldn't wear it, the strap was too small, as many journalists took most of their models for a review (big wrist problems, huh).

Here some pics, shot on iPhone lol...

Hardware:

My first impression of the piece is the coldness of the ceramic case, which weighs quite a lot. The watch is hard to make out in photos, but in real life, it's quite interesting and pleasant to hold. Costing almost 7000 CHF, I felt like I was touching a precious object. the doxa team is aware that such pieces cannot show their full potential in photographs. For example, Le grain du dial is very beautiful but impossible to really feel unless you have it in front of you.

The backlash: "that date ... meh"

The sales rep made me understand after my remarks that the target audience was not the brand's regulars. The choice of the "ghostdate" in black is a choice from DOXA. They knew they were going to get a lot of backlash for this choice, and I consider it a luxury to receive criticism for something you were aware of.

Frankly, the watch is cool and a bit badass, the gold is really intriguing and stands out well with the watch. But I would never use it as a tool watch. To all my fellow DOXA fans, this watch is not for us, and DOXA knows it. The brand's aim is to gain popularity, and with the Beta, it's setting itself apart from the rest. I therefore support their approach, which I believe to be legitimate.

It's a piece that's off the brand's beaten track and aimed at a different customer. It's a flashy piece, just like its price tag, that's sure to get noticed by a particular type of "clientèle". What's more, it points the way to a potential ceramic range, doesn't it?

Voilà, no more Beta for me.

Here is my DOXA EXPERIENCE :

I need this.

• First of all, a sales rep immediately noticed my SUB 200, which led to a wonderful interaction that lasted until the end of the day.

• I was very well received and treated, despite the fact that I'm a young guy with a DOXA. I briefly introduced myself and told him about my experience with my SUB 200 in the Swiss Army. The representative was amazed that I had applied the essence of their brand of tool watches.

•  The representative had me try out and get to grips with absolutely ALL the DOXA catalog. A dream come true for me because DOXA doesn't exist in the physical watch market in Switzerland. Since 2001, DOXA's strategy has been to focus entirely on online sales. The representative can even show you some vintage pieces, straight from their museum. In particular my favorite, the 750 gmt.

The DOXA ARMY, with its bronze bezel, runs in competition @GPGH 2023.

• On the DOXA stand, I saw Andrew McUtchen from Time And Tide. A personality who has greatly influenced my passion for watchmaking.

You can't imagine how pleased I was to be able to discuss the brand with the DOXA staff. I did, however, take the liberty of asking a few questions and speaking frankly and honestly about their product - after all, I'm not a journalist, but I'm a brand enthusiast. But my comments were well received. Big thanks to their team.

Fun facts :

- The fish logo hides the letter "j", from the Jenny family. 

- Statistically: in Australia, aquamarine and yellow are the best-selling colors, in the Western world, it's the professional. In Northern Europe: darker colors. And in Asia, these are the most versatile colors.

- Most of the OG DOXA AMRY, given to the Swiss Army, remain at the bottom of Swiss Lakes :)

Thx for reading, big thx to DOXA.

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