In the wild: Zenith billboard in Westwood LA
I feel like watch billboards have probably been around for a long time, but I Felipe I’m just starting to notice them now. Zenith Big Pilot billboard spotted at Westwood and Santa Monica. Have a great day!
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Tony Sison
Modern furniture expert. https://www.midcenturyla.com https://www.hermanmiller.com
San Francisco
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6.50” / 16.51 cm
I’ve often wondered about the efficacy of billboard advertising for luxury goods.
The people that are looking for a Zenith watch probably already know about it, have spoke to their AD about it, and are in the process of negotiating a discount on it.
For everyone else? How many people crawling past that billboard in the traffic suddenly think “Hmm, I think I’ll drop five grand on a watch on my way home tonight…”?
I’ve often wondered about the efficacy of billboard advertising for luxury goods.
The people that are looking for a Zenith watch probably already know about it, have spoke to their AD about it, and are in the process of negotiating a discount on it.
For everyone else? How many people crawling past that billboard in the traffic suddenly think “Hmm, I think I’ll drop five grand on a watch on my way home tonight…”?
If I think about it, billboards that I see are at least near AD’s and I’m guessing rates are reasonable. With Zenith, I can imagine people thinking, “They make watches?!”
Here in Atlanta there’s always a few Rolex, Omega and others.
I think the purpose of billboards, especially when we’re talking about watches and luxury goods, is more about (marketing through) image than it is direct marketing. I tend to find watch billboards to be pretty tasteful for what they are.
Those gas prices are outrageous
The only billboards I see in Toronto are for Tudor.