Head of CW product design, Jorg Bader, talks design strategy and the new 36mm Sealander GMT

Christopher Ward's new release has generated some heated buzz on day one. Whether you're excited for this watch or in your feelings about it, you can check out this brief interview to hear Jorg Bader explain why CW went in the direction they did, and how it fits into their design goals and overall product strategy.

https://youtu.be/0BnmzBFdf4g?si=RkW18rYVsuxWbpTo

Reply
·

Gotta be honest. I kinda want one :)

Watched this earlier and thoroughly enjoyed!

·
gentlemanspy

Gotta be honest. I kinda want one :)

Watched this earlier and thoroughly enjoyed!

It was great hearing about the intention and attention to detail they bring to the challenge of making an existing design smaller. It's very easy to get that wrong.

This particular watch isn't for me, but I love seeing a new option for a 36mm GMT. So many people have been asking for some more choice in that category!

·
Reizer

It was great hearing about the intention and attention to detail they bring to the challenge of making an existing design smaller. It's very easy to get that wrong.

This particular watch isn't for me, but I love seeing a new option for a 36mm GMT. So many people have been asking for some more choice in that category!

Yeah! CW seems to be on a quest to make people’s wishes come true. They’ve really expanded their offerings quickly.

·

Another unnecessary gmt?

·
Skilly

Another unnecessary gmt?

That's subjective. ⚖️