What went wrong with Breitling?

How does the used/new price ratio tell us about a watch? 

Needless to say that this Breitling Chronomat 44 didn't hold its value at all, but is it one of the contenders on the used market right now? As a time piece, it wears comfortable on a strap and is a great performer! I'm enjoying every second of wearing it! Let us know your opinion... 

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