4 Interesting Watch Ads From the WW2 Era (Part 3)

4 Interesting Watch Ads From the WW2 Era (Part 3)

This is the third and final article of this series, and following-up on the last post, which focused on Omega, Croton, Forstner, and Movado. Part one centered around Rolex, Gruen, and Eterna. I’ll wrap up the series with Girard Perregaux, Helbros, and Mido. Like the original posts, I’ll be covering the history of the companies

lugsandlume.com

This is the third and final article of this series, and following-up on the last post, which focused on Omega, Croton, Forstner, and Movado. Part one centered around Rolex, Gruen, and Eterna. I’ll wrap up the series with Girard Perregaux, Helbros, and Mido. Like the original posts, I’ll be covering the history of the companies – complete with a side of watch ads.

If you didn’t read the other posts in this series, you can access them below:

Part One

Part Two

For some background, these ads were pulled directly from vintage Esquire magazines that a friend found at a local thrift store. The magazines themselves date from 1941 and 1942.

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I love historical Mido.  They seem lost today, although they are really only marketed to Latin America.