Four Vintage Seiko Ads You Need To See (Pre-Quartz Crisis)
Four Vintage Seiko Ads You Need To See (Pre-Quartz Crisis)
After firing the first shot in what Seiko calls the Quartz Revolution (but most others call the Quartz Crisis), it disrupted the entire industry rather quickly. That's where I left off with my last post. In this one, I want to pick things back up with Seiko. This time I'll focus on the pre-quartz days
After firing the first shot in what Seiko calls the Quartz Revolution (but most others call the Quartz Crisis), it disrupted the entire industry rather quickly. That’s where I left off with my last post. In this one, I want to pick things back up with Seiko. This time I’ll focus on the pre-quartz days of Seiko, a time when the company also made some really great mechanical watches, too. It created Japan’s first chronograph wristwatch for instance, as well as its first dive watch. It’s prowess as a producer of mechanical wristwatches (pre-quartz) are captured in the vintage Seiko ads I’ll share in this post.
Just a guy that likes watches and watchmaking history.