The Microbrand getting macro coverage... there goes the neighborhood.
This coming out in print on Wednesday...
https://www.nytimes.com/2022/06/14/fashion/watch-microbrands-ten-to-know.html
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Lots of good picks at various price points.
FU, paywall
https://web.archive.org/web/20220614092841/https://www.nytimes.com/2022/06/14/fashion/watch-microbrands-ten-to-know.html