What a time of year to be talking about watches. Currently, Watches & Wonders is taking place in Geneva and the watch world is a buzz with new release...
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Thanks so much. In our early days our goal was to become a major OEM supplier, but as with any journey there are forks in the road, obstacles to observe and focus needed to maintain resilience.
Being the new Swiss manufacturer was and has not been an open arms type of situation that many would think. We had hoped so in the beginning, but reality would soon come knocking on our door. There are many brands big and small alike that would love to have access to new movements, but few wanted to be the first. Taking a chance on a group of young engineers and watchmakers is as we learned not a road many want to share.
Enthusiasts like new, but brands as we learned don't always want new, but rather movements from a market proven brand with available stock that could be delivered at the drop of a hat. Going through this exercise with various brands expressing interest had us realize that proving our pedigree would need to be done with Horage. Luckily we took on the tourbillon project as well as K2 micro-rotor as these projects helped us gain notoriety as a serious movement developer. K2 itself has already been a 5 year long development so these things take incredible amounts of time. Now that we have some market exposure the next step in the traditional OEM spectrum would be taking big risk on huge amounts of stock and managing requests for decoration and modifications from brands. Simply put we realize our strengths are in creating movements and building Horage rather than acting as a supplier. We therefore have doubled down on engineering and this approach has companies coming to us for help in developing their own movements. Like most things we embark on, the road is long, but we have our eyes set further down the road. This means we believe there could be a movement solution for the 3rd party brands in future times. Good things take time and for that we will all have to wait a little longer. 😉
Thanks for the vote 👍. We like what brew is doing and how much passion he has for designing and presenting watches. Our hope is we can help make a difference in future times through our movement development for young and old brands alike. Only time will tell. Thanks again!
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