Well obviously the brands whose watches you own 😉. But I'm curious to know who do you follow on IG when you want to listen about watches.
I don't follow all the major brands except a few such as Rolex, Tudor, Longines. But I try to keep it to watches I can actually buy. No point drooling over an AP Tourbillion when I know I can't afford one right. And no I don't follow the loud speaking watch collectors as well because it just makes me more anxious.
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If it's a microbrand I've probably subscribed to newsletter, the big players have killer advertising in a"junk mail" sort of way so I just let nature take its course.
to be honest too many of them from majorbrand like seiko, orient, tissot, glycine, jlc, etc to microbrand 😂