Can anyone refresh my memory about Corum watches?

I just received an email from Jomashop promoting the sales of watches from Corum.

I can't remember clearly, but I'm pretty sure that they used to be "something", sometime ago. Is it another brand that went bust, or did they just sunk into relative obscurity after a short period of fame?

I'll appreciate if someone more knowledgeable can fill in more details

Reply
·

Founded in the 1950s and bought by a Chinese company in 2013. That’s about all I’ve got.

·

For sure Corum used to be sort of special but that was a long time ago. They were expensive but never a design that I cared about. I seem to recall the brand gained some success with bubble watches that were fun, something to do with the devil.

·

They were the preferred brand to hate on before Hublot came along. It is more a complaint about taste rather than quality.