Gothic

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Wow. So much to take in. Scroll work, flared sides, onion crown, the design of the 4 and 7, and the pop of bright color from the sub-dial hand. Not sure of the age but assuming it's well past 50. I am just starting to notice that some vintage / older watches have drilled lugs, including an Atlantic I picked up. For some reason I assumed drilled lugs was a recent development.

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Magstime

Wow. So much to take in. Scroll work, flared sides, onion crown, the design of the 4 and 7, and the pop of bright color from the sub-dial hand. Not sure of the age but assuming it's well past 50. I am just starting to notice that some vintage / older watches have drilled lugs, including an Atlantic I picked up. For some reason I assumed drilled lugs was a recent development.

This is my oldest wrist-watch. It is from the late 1920's.

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It wasn't a cheap one. Drilled lugs were really popular in the first few decades of the wrist-watch era. No one had strap removal tools. You had to go the jewelers to get a new strap or band. They went away as watches became more intricate (they can distract from the look of lyre lugs, etc...) Drilled lugs came back as the "tool watch" aesthetic became more popular.

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Aurelian

This is my oldest wrist-watch. It is from the late 1920's.

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It wasn't a cheap one. Drilled lugs were really popular in the first few decades of the wrist-watch era. No one had strap removal tools. You had to go the jewelers to get a new strap or band. They went away as watches became more intricate (they can distract from the look of lyre lugs, etc...) Drilled lugs came back as the "tool watch" aesthetic became more popular.

Those ads are amazing, Greg. Thanks for sharing.

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That's a beautiful watch🤩

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Lovely watch and so cool that you have it’s advertising from the period

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As usual, all class.