For some reason, I was never really a fan of their watches, but I must admit that this video made me reconsider my views. This is definitely a big win for the brand.

For me, it's no doubt Citizen. Frequently perceived as "boring", they consistently put out the killer watches with specs that are hard to find within Seiko's range at a similar price point. If you dig deeper in their JDM catalog you will find so many hidden gems that probably no watch nerd will be left unsatisfied.