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vintagewatchads

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Have a Most Excellent Day! 1950 Bulova His Excellency QQ w/ Lion Claw Lugs
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Strange what you find trashlooting on Chrono......

God help me I nearly bought it.......
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When watch marketing was fun...and honest

"This is the only egg-timer that makes you look like a he-man" is how Hamilton advertised its then-new Calibre 11 chronograph, built in collaboration...
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Mortima World Time Poster

Very cool poster for the Mortima World Time dive watch. I assume that it is from some advertisement. Unknown year but I will guess that is from the la...
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Cattin & Cie. (Mortima Makers) Advertisment

Another cool Mortima watch ad from Cattin & Cie. from 1960. Courtesy of largevintagewatches.blogspot.com/
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Cattin & Cie. (Mortima Makers) Advertisment

Another Mortima watch ad. This one from 1958. Courtesy of largevintagewatches.blogspot.com/
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Cattin & Cie. (Mortima Makers) Advertisment

An early 1950s ad from Cattin & Cie. No mention of Mortima. Nice artwork of the time. Courtesy of largevintagewatches.blogspot.com/
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1954 LIFE Magazine

Apparently having an unbreakable mainspring was an important feature to advertise in that era, judging from this and other watch ads in that issue.
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Special treatment for my beauty

I treated my Squale with a new Condor sude textured leather strap for a more vintage look. I am amazed with the versatility of this watch. 
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