OMG- when I first first clicked on the link I didn’t read the title so I literally thought Max was doing a voice over ad for Tudor and I was psyched until he repeated Pelagos and really liked saying it and I’m a little tipsy. Hilarious 🤣

For what it’s worth having talked with Jonathan via email about his production and brand strategy since buying 3 of his watches in the last year it’s all about balancing supply and demand and the previous input above is spot on that smaller producers have to plan way in advance based on previous sales and where they are in the line for production/assembly in order to hit their sales dates/targets. Talk about a crap shoot to make or break your business plan. Watch making at a micro level is a tough racket if not impossible. I’m just happy for the success of Brew and look forward to new designs and an expansion of product line. 

Thx for sharing and putting this out there cause as a newbie to the watch world I was a bit concerned that my interest in entry level watches I can afford, ex. Dan Henry, Brew, Swatch etc. that I might get some heat sharing with a watch community that has so much knowledge/appreciation for higher class watches that I’m still learning about. Cheers 🍷