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Community suggestions: First serious watch as a gift
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LOL. I need to get better acquainted with Tissot options.
I agree on suitability -- I think we can find something in the 43-45 range that would be a better fit. Would be a good stepping stone to get him down to 40, which would actual suit his arm size better.
This is a great recommendation. Looks like it could work on a black strap as well. Tough, but still dressy enough for him. That date window is killing me, though...but definitely an important complication.
If I know I'm going to hit up some ADs for browsing, I definitely think about my watch choice.
I often like to wear obscure pieces like @Pete_NSOW, it helps me gauge the interest and knowledge level of the salesperson helping me. For example, I wore my Seiko Mild Seven Ski Rally Chrono into the boutique and while no one in the store had ever seen it, the associate helping me called over every other person working to look at it because it is objectively cool. That makes for a better shopping experience, even though I didn't buy anything that day.
There's definitely something fun and smug about wearing a cheap watch into a luxury boutique, too. I think most good salespeople understand that there is a danger to judging customers by their appearance/clothes/etc., given how low-key affluent shoppers can be.
I got my Tsao Baltimore Torsk Diver via Kickstarter -- that's a trustworthy brand that worked out really well. I know there are dozens of horror stories out there, too, though. Good luck!