It is so weird! Why ’ひとり’ or, 'alone' / 'solo'? Why the giant "hi" on the crown. It all feels so random and thoughtless, pretty much the opposite of Japanese design. I can't imagine a Japanese brand not opting to use '一人' instead of the Hiragana...or, even more likely, I often see 'SEIKO' as ''セイコー', (Katakana). Over all, just so freaking weird.
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