Why Longines is ending their contract with multiple authorised dealers (in EU at least)?
Last month i went to my favorite watch dealer in Amsterdam which i've bought my Longines Spirit a year ago. Maybe some of you know i've bought another Longines from them with another awesome discount again: Conquest 41mm black. While doing the negotation conversation she told me that they are ending their contract with Longines because of some "political" reasons.
Yesterday a friend of mine bought a Spirit Zulu Time from his favorite watch dealer in Germany and he is an old customer of them. They've made a whopping 25-30% discount on the price as he said. But again with the same talk. They are ending their contract with Longines and trying to clear out their Longines stock like exactly same with my dealer does.
Anyone knows more insights?
And PS:
psst, it might be a good time to go local longines dealers and ask them for discounts (probably most of them are ending their contract with longines, at least in EU).
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This seems to be an ongoing trend. I have two goto ADs. One local and one in the Capital. My local has lost Omega and TAG. The other Omega and JLC. Both have Longines. I really hope they are allowed to continue. The watch world will become so much more boring if these ”old school” multibrand ADs disappear.
Exactly, and the chance for a discount is less probable.
At least for me it is always reverse, i'm going to my dealer to but sth else but going out from the shop with a Longines 😂
I wonder who actually owns and operates the boutiques ??!??
No I’m not shure but I imagine that one big deal of opening dedicated boutiques is to get a better control of the market i e try avoid the brand to be known as a brand you should expect a discount on. Time will tell.
No I’m not shure but I imagine that one big deal of opening dedicated boutiques is to get a better control of the market i e try avoid the brand to be known as a brand you should expect a discount on. Time will tell.
Sorry brands, but with the internet, it‘s pretty easy to know the going price for everything and the competition from other brands fro any model. I think the boutique store are targeting a different consumer. I had a conversation recently at a watch fair at a local multi-brand AD with a regional brand manager for Omega. He openly talked about the tiering of stores with the specialty boutiques on top. I let him know that just didn’t work for me. I want to have the service of an AD if I’m buying a luxury brand, but don’t have the time or inclination to travel to NYC, LA or Miami for this. Also, unless I can see multiple brands easily, you’re unlikely to get me into the store, I’m not a ‘brand boy’. Oh well, that conversation probably moved me from 10,000 to 100,000 on the wait list for the Snoopy!
They are cutting out the middle men to maximize profits and control distribution. With harder times on the way cost cutting is survival.
New Longines boutique opened near me recently. I wonder what that means for local dealers. I heard a similar story recently from an Oris stockist, so it could be a continuing trend.
Hmm interesting news. And tbh for the quality of Longines and Swatch Group's hard take to level up the Omega as a Rolex tier brand (lots of watches are currently unnecessarily unavailable now for example) it is a quite good step forward. I only wish that they'll not increase the price range of Longines too much.