The sales pitch is just too similar to the Seiko (affordable GMT, primed for third party adoption). Maybe if the Bulova had been better, and if the release didn't overlap with the SSK, it would have gotten the attention it deserves. I'm sure it's just a matter of time before people consider it the premium Japanese option in the microbrand space - just like the rest of the 9000 series. It just won't get the initial fanfare that the Seiko received because it's not as affordable, and a Bulova design doesn't compete with the "return of the SKX".