I can think of a few. Some probably surprising.
1) The new 41mm Rolex submariner: This watch (the Sub in general) has such a ubiquitous design that I found it over-exposed and was bored by it. Had zero interest until I tried one on at my AD. Then I understood what all the fuss was about. LOVE! particularly the no date version.
2) Cartier Santos medium in steel: Uhhhhh, drool. In pics it just looks too dressy and formal. On the wrist it's sleek, refined, and manly all at the same time. Amazing form. The bracelet is so, so well imagined and executed. It's my favorite of all the integrated bracelet watches that everyone has been going on about. Versatile too.
3) Tudor Black Bay Pro: It's thick but IRL it's wearable — which sounds like faint praise, but the whole look of the dial, hands, bezel, crystal, etc is really nice. On pictures it looks thick and boring. IRL it's thick but not too bad and subtly beautiful. Really grows on you.