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Does anyone else do this?
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I am somewhat micro brand obsessed. Just love the value, design, and the ability to not settle on anything except heritage. My Monta Noble is near perfect and most worn. My Dan Henry 1972 is my coolest and probably my favorite. And I am obsessed with Serica right now. Just don’t care about the name brands until I get into Tudor and GS territory. And that’s just not the cost range I’m playing in right now.
I have admitted to myself, it matters a lot. At least it affects how much I want to wear a watch. My Monta Noble is my most worn watch. It runs 0s/d effectively, with both slightly positive and slightly negative resting positions for nightly tweaks as needed to keep it spot on.
while I don’t dislike it, it is a fairly “cold” watch, and I’m coming to appreciate warmth in watches much more, so I totally get it