This is a tough one.
There are brands that have so many good choices, you know the ones that you say I like this one, and this one, and this one. But too many choices can also dilute the brand in my mind. Offering too many options and trying to appeal to every persons taste.
My favs in this category are: Omega, Longines, Seiko, Oris and Casio
Other more targeted brands that are on my list are: JLC, Bell & Ross, Panerai, Cartier
Grail one day: Glashutte Original and Rolex
Unobtanium: Vacheron Constantin
CW has really been killing it as a micro brand. My hesitation to even call them that shows that they have made an impact in my mind and arrived. When I met them at the last SF watch windup show they were very nice and personable as a brand. Happy to show the bel canto and seemed really in touch with the customers.
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