Longines might actually be my favorite overall watch brand and I typically always try to talk people into buying one, but between these two models, I would recommend the BB58. It can dress up really well, is a bit of strap monster, can be worn casual or in street fashion - but the Chrono will be hard to wear informally (at least for me, you might be able to pull it off super well). you're not going to be disappointed either way, just my two cents!

I own a BB58 Black and I am always in awe of it - in fact, I chose it over a no date submariner that I had access to purchasing, albeit used. Tudor will never disappoint you in quality, accuracy and fit and finish - no doubt. Having said that.

I had been wanting a smaller "everyday" or "Gada" watch, and was perfectly happy to buy a BB36 after convincing myself it wasn't stupid to have two Black Bays - so I trotted off to my AD to start the process. Like you, I happened to see the Longines box and took a peek in. I was totally floored by the Spirit line. I tried on the BB36 and immediately strapped on the Spirit 37 and the difference was night and day. The BB36 felt really flat after wearing the Spirit.

Long story short - I left with the Spirit 37 and I absolutely love it. A little different than comparing a BBGMT and the Zulu Time - but the idea is the same, Longines is killing it.

I've always thought the Santos was weirdly classier than the Tank, which I understand is an odd statement given the Tank is classically class - but the Santos just feels like it has way more presence.

I agree - I think I’ve watched a video too many on YouTube about watch collecting. this stuff never used to cross my mind until these big channels started hitting my feed lol

It is gorgeous! to me it doesn’t read SO pilot-y that you couldn’t rock it as a dressed up piece or in some jeans and shirt - very versatile. Longines has been crushing it.

I’ve interacted with the snowflake in the metal, and I found it absolutely mesmerizing! I know I want one in the roll, but man, there catalog is enormous!

it’s the BB36 every time - I love the other watches in the poll, but the Tudor just has some magical appeal!