I think micro brands are great and in a lot of cases can offer something really unique that the big brands just don’t do.

Many great ones listed here already but I would second Studio Underd0g personally. I have a Go0fy Panda and it’s a fantastic watch for the money, although admittedly a little difficult to get your hands on, tending to sell out pretty quick when new allocations are announced.

Other microbrands I would consider; Farer, Fears, AnOrdain, Baltic, Oak & Oscar, and Yema. AnOrdain might be tough to get at the moment too, their current order/build queue is full until the end of 2027.

Glad to hear you are enjoying it! I had a similar experience when I got the Aquaracer Solargraph, also in titanium. Couldn't believe how light it is and ended up wearing it for two weeks straight. I might have to reconsider the Pelagos 39 now...

Congratulations, beautiful watch! I am yet to see a JLC that I don't like, my grail is a Reverso Duoface

My AD pushed the Pelagos 39 quite hard when it was released, but I wasn't sure if I liked it enough. How are you liking it?

I think it depends on both the brand and the watch, as well as to some extent the AD and their list of 'preferred' buyers.

After W&W last year I had to wait about four months before my Tudor BB Pro arrived, but when the Tag Aquaracer Solargraph was released a month or so ago I was able to walk in and buy it day of release, and it seemed every AD had one in the window.

On the complete other end of the scale I still yet to see a green Omega Seamaster or Speedy 57 in any AD anywhere, and whenever I ask I get the usual "we don't know when we are getting them in", which I take to be code for 'we don't know you so you can't have one'. Either that or they give a date of arrival but when you go back the mysteriously still aren't there.

P.S. There's no such thing as a stupid question, only a stupid answer!

It's an excellent watch, nothing else like it that I've seen and great value for money

I think its great, its nice to see watch brands collaborating with companies way outside their typical sphere.

It would have gone great with the Adidas Kermit trainers I had a while back!