Totally! I think it’s part of the Japanese Culture to have this humility, and not be boastful… the humble confidence is part of the Brand Identity that resonates with me, and a big part of why I love the brand… but there has to be a way to get those stories told without appearing as though the brand itself is blowing its own horn…

I am constantly trying to reconcile this… on one hand, GS needs to aggressively remove itself from the Seiko Baggage (discount, department store, clearance sale,  cheap offerings )… but can’t ignore the heritage and triumphs (quartz revolution, chronometer competition victories, innovative spirit, quest for perfection, endless firsts in the industry, pioneering spirit, and conquest in deep diving and mountain exploration etc) 

especially if they hope to develop the sport line, they can’t disown the Seiko part of GrandSeiko that gave the world the first Titanium 600m diver… 

it will definitely be a challenge to properly and believably own the good and ignore the bad… but this is what marketing is all about.

The Omega Aqua Terra is hard to beat IMHO for GADA - especially the Skyfall in 38.5mm

This is an absolute killer piece!! I think I will have to add it to the collection