Not quite Adrian...
"As clever wordplay on the last four letters of the Victorinox brand name — legendary Swiss manufacturer of Swiss army knives and luggages — the I.N.O.X. watch stands for a rather lengthy name: Impact Neutralizing Object for the X-tremes.".
Hence the 130 or so tests they carried out in the design process of this watch, including running over it with a military tank!!
😎👍
Review and history from The Urban Gentry...
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