Some Of My Favorite Vintage Watch Ads (That Aren’t For Complete Watches)

Some Of My Favorite Vintage Watch Ads (That Aren’t For Complete Watches)

Modern watch advertising seems to rely heavily on one of two things: The past, or a featured celebrity. There's nothing wrong with that. If your watch went to the moon, or it's worn by a famous athlete or movie star, you'd be crazy not to capitalize on that. Especially in today's day and age. Some

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Modern watch advertising seems to rely heavily on one of two things: The past, or a featured celebrity. There’s nothing wrong with that. If your watch went to the moon, or it’s worn by a famous athlete or movie star, you’d be crazy not to capitalize on that. Especially in today’s day and age. Some of my favorite vintage watch ads in my collection aren’t even for complete watches, however.

Many of these mid-century ads are for watch movements or even components. Some are just for watch accessories, like aftermarket bracelets. I like these ads because they come from a time when watches were bought to be worn – not sit in a safe or become part of a collection.

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Thanks for these educational slideshows from the not too distant past.