Recent Comments
I don't see "the point". Rolex main message is "we make great toll watches and they are also classy because they are on the wrist of cool people".
Tudor is "we make great tool watches which are affordable and we are inspired by Rolex timepieces ".
The message is real. They make great watches.
They have never marketed them as "handmade" or "exclusively automatized manufacturing process " so I don't see the fog you say.
They marketing is more on "first watch on the Everest " or racing events or diving or airplane pilots...so tools for people we would like to be😁
The message is "if you buy Steve McQueen watch you can be like him". We know it's marketing but it's not fooling anybody.
Tudor is great value for money. You can get it only via progress and automated processes.
I'm ok with that because when I put my Tudor on my wrist, I touch the quality.
The idea that mechanical watches have to be handcrafted it's more romantic that real...
In the end you are wearing a copy of that watch because you would like to wear it.
We are not played: Maisons invest huge amount of money to push the brand. That's luxury.
I have the blue one cause the black has too much "gold" plus the red triangle.
Blue and silver are super sporty but also classy with a blue suit.
Many people don't want to pay a premium for Rolex watches because they are sick on how Rolex (but also Royal Oak and Nautilus) became a stonk instead of a watch.
I have a friend who doesn't know anything about watches and 1 year and an half ago bought an Hulk for 30k€ to put it in a bank.
Now you can buy the same watch for 20k.
If those people will exist luxury watch market (and this is happening) there will be no more need to pay a premium.