It depends... If the company makes the watches in their home country, I don't care. If the company outsources manufacturing to another country, I'm far less inclined to buy it, and would only do so if there were no other options. For example, Seiko makes some models in both Japan and elsewhere (e.g., China). If I have the option between buying the Japanese-made version of that watch over the outsourced version, that's what I'm going to do, even if it costs a little more.