To your very last sentence, I actually - speaking for myself - buy the watch and the brand name... 😅
I understand the point of the post and acknowledge there is merit in the argument... but, there is, in my opinion, an exception to this. As far as I know, the brand "Tudor" has always been lower tiered than "Rolex" so I think the majority of people would actually be surprised if one day Tudor releases series of watches that are more expensive than counterpart-comparable Rolex models...
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