How??

This email was sent my local time 2050

2130 it is sold out

There was no advertisement about launch time maybe cause I didn’t read French

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Sometimes a watch launch isn't for us, but for others.

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Over two sold per minute. Some (hundred or less) people got the notice and acted quickly.

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If you’re asking how they sell quickly… people will be waiting and ready 30min in advance of launch time for limited and some Micro releases. I bought my #helm and #direnzo that way. Basically have the browser(s) constantly refreshing and ready waiting.

(*No idea about this specific brand)

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It looks pretty naff imho, you'll get something better in the future 👍🏻👍🏻