commented onWhy some mid-tier brands move upmarket (and others don't)?·
Came here to say this.
IMO, when (and if) Swatch have positioned Omega at the same level - or above - Rolex, then Longines will move up to occupy Omega's old slot, in terms of price and prestige.
I'm Irish and living in the Middle East for a few years.
I'm mainly into affordables such as Seiko and Orient, but also own Longines and Omega.
Wearing a rare Orient Grandeur right now.
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