@TheSharperTheBetter That's exactly how I see it. Totally unnecessary complication, but it's fun to try out when I'm at a park or on a hike, just see if I can find north and compare it to my phone compass. It's even started a few conversations with non-watch people when I explain how it works.

I was into it at first, and I still think they're a fun release, but watching the review videos has dampened my enthusiasm quite a bit.  Honestly, if they were $150-200 I would be all over that, but $260 (plus tax) has started to make me rethink the MoonSwatch, especially when I consider all the other watches in the $250-350 range I would rather own. 

I do really like the color combo of the Pluto version, though. hmm...

@KristianG Exactly! You're speaking my language. Outdoor equipment can be crazy expensive, just like photography equipment (and really anything these days). I wouldn't have any money left over for my other hobbies if it all went to luxury watches. That's no fun. I like my other hobbies too. 

I haven't gone down the luxury route yet, and may never go that direction. Who knows? Maybe some day. I'm happy right now in the under 1k range and there are a couple watches I'd like that are in the 1k - 1.6k range. Above the 2k mark is where the value starts to lose me. At that point, I could purchase a new high-end camera or a couple killer lenses. I know it's not a 1-to-1 comparison, but I can't get it out of my head that any one watch simply isn't worth paying that price, especially when I consider my watches to be part of my daily gear and less of a fashion accessory. Honestly, I'm perfectly happy with my $200-600 tool watches because don't care too much if they get a little (or a lot) banged up.

Edit: And that's not to say I'm judging luxury owners. We are all different and like different things.

@Relvee Yeah, mostly never needed. For utility, I prefer a timing bezel, but I do think it's fun to have a few compass bezels in the collection. 

Seiko and all that's under that umbrella. 

@foghorn I hear ya. My most used features are either a timing bezel or a chrono timer. I use them if I'm out on a walk, timing food or laundry. When wearing the two pictured watches, I do the same with a compass bezel. I mark the start time the with North indicator and use it to time things like brewing my tea. haha It works.