Major Brands with Micro Feel

Thus far, with few exceptions, I've stayed with Microbrands.  But I'm planning on buying something a step up (not a huge $ step up) but still very much like the feel of a microbrand.  Got me thinking - what major brands have the most microbrand feel/approach?  What does this even mean - what are the best characteristics of a microbrand?  BTW, am thinking of the green bezel Longines Zulu...

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Major brand with a microbrand feel sounds like an oxymoron. What do you mean by microbrand feel?

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Please be more specific what do you mean by a microbrand feel ?..

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I guess people gravitate to microbrands for value first - a spec monster so to speak.  Then perhaps a unique design flair?  I know there are a tons of homage pieces and a market for micros to move into that direction, but lots go for micros to get something they haven't quite seen before.