Alpina, great design, casing and movements - totally Swiss, totally unique with quiet flair. Great bang for your buck.

Prepare yourself for the end. You must mean non-mechanical - I do believe on the basis of the intracacies, tolerances, and hand work on some not all- mechanical watches have a soul and require care and feeding. Yet digital watches (even with analogue displays) generally have the quality of accuracy and can have more exotic casing and variations celebrating our ingenuity when merging engineering and industrial design. I do believe many haute and luxury manufacturers are repeating themselves and that’s lame whereas quartz- especially self sustaining- e.g ., solar charging - are also great machines we wear.