An Introduction to Altera (A dream in the making)

Hey, Watch Crunchers! I’m Justin 👋 It’s been a small dream I’ve had to start my own brand of watch straps and accessories. I’ve been working hard on that dream for the last 8 months, with lots of setbacks and roadblocks. Finally, I’m proud to say it is almost ready for launch!

I’ve been passionate about watches for 10 years and on WC personally now for less than 1 year. I wanted to separately introduce this project of mine. I’m aiming to bring a little bit of flair to watch straps and accessories, while maintaining “heritage styles” we all know and love.

Starting small with a 1 strap 3 color-way release and plan to grow the product line with customer feedback… From you! (Hopefully)

I have found the community on WC to be incredibly supportive, honest, and just all-around fun. The best kind of people. I would love to see your rigorous field testing on these products 💪 

Reply
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I wish you success.

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I’m sure Watchcrunchers will be glad to help you! Good luck and hopefully your small dream will keep growing!

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I'm excited to see what your straps are like! Thanks for sharing!!

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Quartz

I wish you success.

Thank you!

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beroplaysbass

I'm excited to see what your straps are like! Thanks for sharing!!

Thank you! That’s one of my straps featured there on that omega

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felipeceballos

I’m sure Watchcrunchers will be glad to help you! Good luck and hopefully your small dream will keep growing!

Thank you for the kind words!

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Alterawatches

Thank you! That’s one of my straps featured there on that omega

It looks like a combo of nylon and canvas. I love it, and the color

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I wish you great success. I am not a fan of these NATO. More of a two piece guy.

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beroplaysbass

It looks like a combo of nylon and canvas. I love it, and the color

Thank you! Can’t wait to release it

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Case563

I wish you great success. I am not a fan of these NATO. More of a two piece guy.

So these actually are two piece straps, that’s what’s here in the picture. Do you mean NATO style?

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Alterawatches

So these actually are two piece straps, that’s what’s here in the picture. Do you mean NATO style?

Yes. The one piece style I am not a fan of.

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Best of luck.

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Case563

Yes. The one piece style I am not a fan of.

Well you’re in luck then! Only selling two piece straps right now

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ImNevix

Best of luck.

Thank you!

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All the best! Looks good on the Seamaster😍

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100misenuf

All the best! Looks good on the Seamaster😍

Thank you!

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I ordered two of each color last night.

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Got the straps in. Have not put them on a watch yet but I am impressed so far.

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ImNevix

Got the straps in. Have not put them on a watch yet but I am impressed so far.

Great to hear 🙌 Thank you for the feedback and please keep me updated on any and all thoughts!

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Alterawatches

Great to hear 🙌 Thank you for the feedback and please keep me updated on any and all thoughts!

These straps are comfortable, I love the thickness as it is a nice balance between comfort and having a substantial feel. The one thing I would like to see in the future is a signed buckle as it helps when showing the strap to others.

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Thanks for the feedback! Glad you’re enjoying the straps!