Great article. For me swatch collaborations are like what 20:20 cricket is to test cricket. It gets people who aren't interested in the real deal interested and some might move on to the good stuff, in time.
I'll try and use my three watches to tell my life story: I'll go with my 1969 omega constellation ( year of birth and dress watch), Sherwood Commander (where I have lived and dive watch ) and self made DIY kit watch desert explorer ( reps that whatever I have got I have got myself- a tool watch )
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