A Special Watch
Many Indian watch snobs don't want to recognize Titan as a proper watch. It's often seen as a good brand, just not great. To non-watch enthusiasts (in India of course), Titan is perhaps the biggest watch brand in the history of watches.
Neither perspective does justice to Titan, I believe. And that's what makes it great.
Titan made watches available to Indians at a time when watches were looked upon as a luxury. It marketed itself as a family member that had every right to be part of a celebration.
Titans were gifted to sons on graduating from college, to daughters at topping their exams, as marriage gifts and birthday celebrations.
Titans were celebrated, because they signified something greater than the person themselves. They were given away as a symbol of accomplishment. A symbol to prove to someone, and everyone (but most importantly to yourself), that you have achieved something worth acknowledging.
Of course, it doesn't have a mechanical movement. It's an amateur quartz with seconds hands that miss the minute markers by miles.
It isn't as artsy or decorated as a Rolex. There's literally the printed dial, the sourced hands, and a cheap strap.
Its case isn't brilliantly crafted and polished with utmost precision. It's machine cut to a satisfying degree, just as much to make it presentable.
And yet, it is just as delightful as any of the other watches I own, because it's a Titan. And my brother thought what better gift to give his little brother for knocking it out of the park at work, than a piece of one of India's most celebrated brands.
A celebration of an achievement. ❤
23 | Reading up on everything watches | Targeting my first Rolex by 30 🙋💕♥️
Thanks, I was trying to remember this brand. I only ever heard of them because they were mentioned in an article about Ameriquartz movements. I wishlisted several of their watches, then just sort of lost interest, as happens. They had some interesting style to them as I remember.