Elephants???

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Seems more like investing than collecting...

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Watches seem like one of the worst investments, this seems like a scam. I can see the headlines already:

Elephant in the room! Micro investment company vanishes with cash and watches.

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Part ownership investments in physical assets are all sketchy to me - art, cars, whiskey, watches...better off putting it into a savings account to save for a watch you can own 100% (and actually wear!)

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Yeah, when this came out and I saw the blurb, I thought it was about helping actual elephants in the wild. Something like, buy this micro brand and a portion of the proceeds will go to helping rescue elephants in (insert country here).

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We live in a strange world