Throwback Saturday to my first automatic watch... Junkers Bauhaus 6060-5 🌕
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Throwback Saturday to my first automatic watch... Junkers Bauhaus 6060-5 🌕
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Do they actually call that model "bauhaus"? I am not disputing the design connection, but including that in the name is like Rolex putting "superlative chronometer" on the dial.
Do they actually call that model "bauhaus"? I am not disputing the design connection, but including that in the name is like Rolex putting "superlative chronometer" on the dial.
They sure to with the new one...
Do they actually call that model "bauhaus"? I am not disputing the design connection, but including that in the name is like Rolex putting "superlative chronometer" on the dial.
But what wrong with "superlative Chronometer" on the dial anyway?
But what wrong with "superlative Chronometer" on the dial anyway?
What's wrong?
It's bragging. It's for others to decide whether the chronometer is superlative or not, not for yourself. Unless you want to distinguish it from other chronometers you make - which Rolex does not do: they say all their watches match that standard (their standard).
It is actually a trademarked term. So, no other brands can call their watches a "superlative chronometer". Thus, the term is technically as meaningful as writing there "X45" or "fights all known watchbacteria".
With the Junkers it's a case of: it is Bauhaus design when you recognize Bauhaus design. If you flag "Bauhaus" in the product description to make that searchable, that's ok, but as a product name, no, I draw the line there. It could be worse though: they could have put it on the dial...
What's wrong?
It's bragging. It's for others to decide whether the chronometer is superlative or not, not for yourself. Unless you want to distinguish it from other chronometers you make - which Rolex does not do: they say all their watches match that standard (their standard).
It is actually a trademarked term. So, no other brands can call their watches a "superlative chronometer". Thus, the term is technically as meaningful as writing there "X45" or "fights all known watchbacteria".
With the Junkers it's a case of: it is Bauhaus design when you recognize Bauhaus design. If you flag "Bauhaus" in the product description to make that searchable, that's ok, but as a product name, no, I draw the line there. It could be worse though: they could have put it on the dial...
Understood.
But don't get the comparison... Hugo Junkers was a big proponent of the design school of Bauhaus and Junkers have along history connected to Bauhaus, therefore they're showing their heritage and where the design comes from. Don't think it would be wrong for them to call their Bauhaus themed watches "Bauhaus", and yeah, it's not even on the dial or anywhere else on the watch, it's simply called the 6060-5.
What Rolex is doing, is making up their own certification and using that for marketing purposes. Don't get the comparison tbh.
Btw, if you dislike watches with Bauhaus in their name, don't check out this brand 😂
https://www.bauhaus-uhr.de/