Who are Amitron?

I came across this brand last week. They look like they are ripping off Casio. But they are strangely appealing. Anyone know this brand?

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Armitron as a brand have existed since 1975. They are headquatered in Little Neck, New York.

Armitron - Wikipedia

Shop Men's & Women's Watches - One Watch. Many Faces | Armitron

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Thanks, so not new just not very well known

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hipshot73

Thanks, so not new just not very well known

"Thanks, so not new just not very well known"

You could say this about a lot of watch brands that enthusiasts are aware of.

Within this community, Armitron is well known, in my opinion.

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I remember back in my Junior High days (1980-1983) the two watch brands that EVERYONE was wearing were Armitron and Casio. And there were also these cool, silver pens that had a digital clock in them (not sure which company made those.) EDIT: Wait, found it on Ebay. Genova is the company. Pen name is "Futura Elite."