One thing I was honestly surprised is how big Longines is in the Chinese market. I guess it’s the niche they crafted as the watch you get when you’re getting to places, and Rolex is the watch to show you made it. Work as an AD for Longines just my observation with Chinese people. It’s Tag Heuer for Australians and Rado for Indians.
Longines has some good Chinese brand ambassadors in China, actors, actress that the general public can relate to. But, that being said, Rolex, AP, PP still reign supreme in the upper echelons… but your observations on the other countries are interesting
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One thing I was honestly surprised is how big Longines is in the Chinese market. I guess it’s the niche they crafted as the watch you get when you’re getting to places, and Rolex is the watch to show you made it. Work as an AD for Longines just my observation with Chinese people. It’s Tag Heuer for Australians and Rado for Indians.
Longines has some good Chinese brand ambassadors in China, actors, actress that the general public can relate to. But, that being said, Rolex, AP, PP still reign supreme in the upper echelons… but your observations on the other countries are interesting