MoonSwatches everywhere…
Quick anecdote on a visit to Milan: clearly Omega / Swatch’s marketing excercise worked because the one watch I’ve spotted in the wild FAR more than any other is the MoonSwatch…and I can’t lie, they look great in person — even more tempted now to pick one up!
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This is going to be like the Apple Watch.
When nobody had it, I bought it right away.
When everyone had it, I moved on